New York Trip With Sabra Tastemakers and a Sabra Giveaway

A couple of years ago, I was a Sabra Dipping Co. Tastemaker and got to go to their Richmond, Virginia plant and see how hummus is made.

Fast forward two years later, and I get an email from Sabra Dipping Co. inviting me to be part of an alumni/current Tastemaker event in New York City this June. I thought about it and said “Yes,” even though that meant I would have to get on an airplane and fly to the Big Apple. Seriously, though – I was really excited to go because the last time I was in NYC was when I was on the Dr. Oz show and that was in February during a huge snowstorm. Needless to say, I didn’t see much of the city during the Dr. Oz trip.

Sabra Dipping Co. put us up at the amazing Blakely Hotel on 57th Avenue, which was a few blocks from Central Park and Times Square. The rooms were enormous by NYC standards. Wow.

Hotel Room

That night we went to dinner at Benihana and then saw The Lion King at the Minskoff theatre. It was an amazing show and I was totally transported.

Lion King in New York City

I got up the next morning and headed off to Central Park for a quick 3-mile walk. I couldn’t believe how many people were out and about that early, nor could I believe the hills there!

Central Park Walk

After my walk, we all headed off to the advertising agency that handles the Sabra Dipping Co. campaigns and met several of the Sabra executives as well as the folks in charge of marketing.

Sabra Meeting

We learned that although most people in America have heard of hummus, there are still a lot of people who do not really know what hummus is. For example, their marketing people found out that some people thought hummus was hard like a bar of soap. They makes a ton of different hummus flavors, including my favorite, Basil Pesto. Sadly, I can only get that flavor when I’m visiting the big city because our local grocery stores have a very limited selection. Sabra also makes Greek Greek yogurt dips, salsa, and guacamole.

We got to try some of the products and preview their upcoming television advertisements. I am a naturally curious person, so I found the process of deciding what types of ads to produce very interesting. Because so many people are not really familiar with hummus, the new ads focus on the basics. In fact, the tag line of the ad campaign we saw was “A Guide to Good Dipping.”

After the presentation, we had a Q&A session where the executives talked about upcoming ideas and how we use hummus ourselves. Personally, I use it as a spread, a dip, instead of mayo in foods like Deviled Eggs and have even tried chocolate hummus.

The Sabra folks then took us to a place to paint little bowls (which I was terrible at) and we had a selection of vegan sushi. I felt like a total loser because I cannot use chopsticks and had to use a little tiny serving spoon to eat. (Notice the purple spoon on the plate. 🙁 ) The vegan sushi was interesting but way different than anything I had ever had before.

Vegan Sushi

Later we visited the American Museum of Natural History (more pictures here) and then after the museum closed, we got a private tour of the special exhibit, The Global Kitchen. That was so interesting.

Global Kitchen

Global Kitchen Abundant

We learned that about 30 percent of food produced goes to waste, and about 35 percent of adults in the world are overweight or obese. Our guide told us about sustainable farming practices used throughout the world. We saw models of square watermelons, and learned that farmers in Japan can grow watermelons in molds to make them square for easier transportation. Suspended between an open wall, we got to see an example of hydroponic gardening, which would be an option in places where the climate is not conducive to a long growing season or space is at a premium.

Our Global Kitchen Exhibit

We finished up the night at Max Brenner, a great restaurant that had wonderful food and excellent chocolate desserts. I had a few bites of fondue, a great lemon and herb chicken, and steamed vegetables. Awesome!

If you have never tried Sabra hummus, here’s your chance to win a Sabra hummus prize package. Three readers will get two coupons for free Sabra hummus and an iPad stand and stylus. (Not an iPad, sadly.) The stand will accommodate most small tablets and eReaders. 


Sabra Prize

Want to enter? Simply leave me a comment and tell me if you’ve ever had hummus and whether or not you like it! Check back on Saturday, July 5th for the winner! I’ll draw three winners and email each one.

Thanks for reading about my journey to New York!! Good luck on winning the Sabra prize package. Diane

Disclosure: Even though I went on the trip at Sabra’s expense and was compensated, all opinions expressed are totally my own. We buy Sabra hummus regularly and even my 5-year-old eats it. 

Update: The winners were Kim, Molly, and Alpa! Congratulations to each of you.

33 thoughts on “New York Trip With Sabra Tastemakers and a Sabra Giveaway

  1. Laura says:

    Sounds like a great time! I make hummus but also buy Sabra when I haven’t got time to make it. It’s my favorite brand.

  2. Mona says:

    I have always wanted to go to New York city – lucky, lucky you!

    I have only had classic hummus – I’d be up for trying more.

  3. Mark says:

    I am one of those folks who is familiar with it but never tried it.

    Thanks for sharing about the museum exhibit – that sounds like one my wife and I would enjoy!

  4. Leslie W says:

    I have never tried hummus. Everyone tells me it’s delicious so I guess I’m gonna have to get some to try! 🙂

  5. Kyra says:

    I have the Tuscan Herb in my fridge right now. I love hummus! The upside is, even for being out in the country in Vermont, they carry a LOT of different flavors from them here. 🙂

  6. Stephanie Pennell says:

    I have never tried hummus..I understand it is good for you but when I look at the calories, it doesn’t look like “diet food” to me. I am obsessed with keeping the pounds off so I’m scared to try anything new that is “bad” cause I might like it…:-(

  7. Kim says:

    I had tried hummus years ago and thought I didn’t like it. Then Chris and I had some while eating out awhile ago and I really liked it. I got the recipe from the chef and made some at home – even my boys liked it!!!
    I’ve never tried any of the Sabra hummus flavors.

  8. Sandi says:

    I eat a lot of hummus. I would love to try the basil flavor you mentioned.
    We have made chocolate chip cookie dough hummus quite a few times too, it’s really good with ritz crackers.

  9. Kathy says:

    Yes, I have tried hummus and actually really like the Sabra Hummus, although I have had some amazing homemade (housemade?) hummus at a local restaurant. I like the pine nut pesto and the olive tapenade…and the roasted red pepper. I am hoping to try the basil pesto. Sounds good!

  10. Marc says:

    Hi Diane – wow! What a fun mini-vacation to NYC. Losing the excess weight has changed your life in so many ways – very cool!

  11. Andrew P says:

    I absolutely love hummus, haven’t tried out the Sabra brand yet, but am looking forward to it!

  12. Jenea Mason says:

    Hi Diane!

    To be honest I had never eaten hummus before. At first I really didn’t know what it was, I always thought it was some type of bean, and then when I did it just looked questionable to me. Since I’ve started on my lifestyle change hummus has become an integral part of my diet. I use it as a veggie dip, it goes great spread on celery, or I put it on sandwiches as well. You can bet that we always have hummus in our fridge now.

  13. Alpa says:

    Wow i so wish to go to NYC some day but have never got a chance. Hope i’m lucky this time 🙂

  14. Jody - Fit at 55 says:

    Diane, what a wonderful time!!! So happy you got to experience this! No need to enter me, just wanted to say that!

    PS: Is there some reason why there are no tweet & pin & other buttons anymore for your posts?

  15. Mari says:

    I like hummus, I like the plain variety best. I eat it as dipping sauce with veggies.

  16. Gloria says:

    I totally love hummus. In fact, I just finished cooking some garbanzo beans to make some.

  17. Julia says:

    Sabra is the only brand I buy, actually have some at work for snack today, love the garlic one, actually love all but have to accommodate the hubby’s preferences 😉

  18. Robin says:

    I love, love, love Sabra’s Roasted Red Pepper Hummus. I’ve also tried the original flavor, the garlic flavor and the one with roasted pine nuts. Each one is delicious! Just this past weekend I bought the Sabra Greek Yogurt veggie dip (cucumber & dill)–it’s awesome! Very low calories yet tastes like “regular” dip.

    Diane, your trip sounds amazing! Thanks for sharing.

  19. jules- big girl bombshell says:

    I just tried hummus within the last year, but mainly roasted red pepper. Out of the few I have tried Sabra is my favorite. I would love to try a few other flavors and to try using it for more than just a dip.

  20. Jim Wilhelm says:

    When I was touring with a dinner theater group in the Pacific Northwest, we made our own hummus that was on the evenings menu. Plus, we also made extra for ourselves to have backstage. We would experiment with additions like: sun dried tomatoes, capers, or garlic. The hummus was as versatile as chicken. It was a quick and nourishing snack that helped keep us going on those 8 to 12 hour days.

  21. Nancy Klein says:

    I have 5 hungry children and start my Friday and Saturday meal with different varieties of Sabra Hummus and some home made challah bread!

  22. Ttrockwood says:

    I love hummus and i live in nyc!! Sabra hummus is seriously like a food group for me…. Especially the pesto and garlic flavors! Glad you enjoyed your trip here 🙂

  23. Tina Slater says:

    I really enjoy hummus, especially the hummus with extra garlic on top!! In addition to dipping veggies in the hummus, I like to smear it on rye crsip crackers, dip pita bread triangles into the hummus, spread it on French bread, and spread it inside a veggie wrap.

    Sometimes I make my own hummus — soak the garbanzo beans overnight, cook them in the crockpot the next day, and then put he cooked garbanzos into the food processor — add tahini, olive oil, lemon, garlic, salt & parsley and it tastes wonderful.

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