Big Companies Are Listening: Sabra Foods Non-GMO Guacamole!

A couple of years ago I got to go to New York as part of a Sabra Foods blogger event. We did some fun activities and met with a few of the managers for the company and their marketing firm.

Sabra Meeting

During the round table discussion the conversation turned to the GMO versus Non-GMO debate. One of the managers asked whether we thought that the trend toward customers asking specifically for Non-GMO products was a fad. All of us answered, “No.” We thought it was here to stay because customers are increasingly aware of the importance of consuming quality foods that enhance rather than take away from their health.

The manager appeared open to the idea and this year Sabra Foods introduced their Non-GMO certified guacamole in classic and spicy flavors.

Because I am a Sabra Tastemaker, they sent me a box of guacamole samples.

Sabra Guac! Now Non-GMO Certified Sabra Guacamole

Here are the ingredients for the classic and spicy guacamole.

Classic: Hass Avocado, Onion, Tomato, Jalapeno, Cilantro, Salt, Garlic, Lime Juice Concentrate, Dehydrated Onion, Ascorbic Acid (added to maintain freshness), Calcium Chloride. 

Spicy: Hass Avocado, Jalapeno Pepper, Onion, Tomatoes, Salt, Cilantro, Garlic, Lime Juice Concentrate, Spices, Dehydrated Onion, Ascorbic Acid Added to Maintain Freshness, Natural Flavors, Calcium Chloride.

If you are a calorie counter or practice caloric awareness like I do, 2 tablespoons of either flavor of the Sabra guacamole has 45 calories, 4 g of fat, 150 mg of sodium, and 2 g of fiber.

It has taken me a long time to appreciate the lowly avocado. For years I avoided anything with avocado in it rather it was guacamole, sandwiches with avocado slices, or soups thickened with avocado. It really wasn’t until I was in the healthier eating mode that I tried them again.

At first, I still wasn’t sure about them but kept trying until I decided that I really did like them. (The journey was similar to that of learning to like Greek yogurt.) There are a lot of health benefits to avocados, the least of which that they are rich in vitamin E and potassium, and contain primarily healthy fats.

All of my family enjoys guacamole except my husband John, who is still not a convert. When I broke out the Sabra guacamole one evening to do a tasting, he just watched.

We used organic tortilla chips as a dipping mechanism, but carrot sticks would undoubtedly be lower in calories.

Sabra Guacamole with Chips

It didn’t take long for everyone to sample and enjoy. We already like Sabra Guacamole but I liked knowing that the company had listened to consumers and undergone the process of getting the product Non-GMO certified.

One comment I found especially interesting was from my oldest son, who’s hand is one of those pictured here! (For some reason this picture made me laugh!)

Dipping Sabra Guacamole

He said that the guacamole tasted very “clean.” I like my food to have that clean, healthy taste. There is a difference in taste between the classic and the spicy but even my non-spicy loving children enjoyed the tang of the spicier version.

There are a lot of ways to use Sabra guacamole in your everyday life in addition to dipping it. You can make or buy pita bread, use the dip to coat the inside of the pita bread and add chicken, salad greens, or even sliced egg. Guacamole makes an excellent filling for deviled eggs and I like to add slices of it to a salad.

The takeaway on this experience of tasting the Non-GMO Sabra Classic and Spicy Guacamole is that companies listen. Sabra listened to consumers who were asking for some Non-GMO options. I think that is an important lesson for all of us. If we ask companies for cleaner, healthier products, they may respond. If we don’t ask. They won’t.

So don’t be shy in contacting the manufacturer of your favorite products and asking for different formulations or healthier versions. If the companies are smart, they might just listen! Diane

This post was sponsored by Sabra Foods.

3 thoughts on “Big Companies Are Listening: Sabra Foods Non-GMO Guacamole!

  1. Nancy B. Kennedy says:

    Companies do listen! When my son was young, I e-mailed Yoplait to ask whether they could make GoGurt without high fructose corn syrup. They repied that they didn’t have any plans to change their ingredients. But they’re sure making their yogurt’s lack of high fructose corn syrup a selling point these days!

  2. Judy says:

    I have been looking for this ever since I read your blog on it. I have not been able to find it. The salsa is all over the place but not this. I will keep looking. I make my own but sometimes it is nice to have on hand for those times you grab an avocado and it has gotten too ripe.

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